Have you ever wondered aloud, what the hell is UX Strategy? Well Jaime Levy, the author of the O’Reilly Media best-selling book UX Strategy is coming with a long ranty answer. User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into the evolution of the term over the last 15 years and how it has taken on new meaning. Jaime will also provide a high-level overview of the product/UX strategy techniques that make up her methodology. Please come with good cheer and questions.
Jaime Levy is a strategy director (Veracity/RGP), author, university professor, and public speaker based in Los Angeles and Berlin. You can learn more about her on Wikipedia, LinkedIn and Twitter.
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