This presentation explores the key methodologies and strategies employed when Keywording creative content.
We’ll see how Keywording relates to content classification and content retrieval. We’ll look at illustrated examples and learn about real-life case studies, and how organisation employ creative Keywording practices.
There is a focus on conceptual Keywording and the impact this has for today’s brands and visual communications.
This presentation introduces the practical skills required to harness conceptual keywords, optimise access to assets, and target more users with relevant content.
The key principles of Relevance, Accuracy and Consistency will be discussed alongside visual examples, to achieve the key learning outcomes.
Clemency Wright is a Keywording consultant. Optimising access to digital content online using strategic Keywording methodologies. Providing Keywording, consultancy, training workshops and Controlled Vocabularies.
Clemency Wright Consulting LTD
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