Madi is with the London office of Optimity Advisors as Senior Manager and brings over twenty years of knowledge and experience from a range of sectors. She is a creative technologist and specializes in business intelligence initiatives and semantic technology that bridges the technical with social and cultural constructs.
In her last post as Director of Semantic Platforms & Metadata for international publisher Pearson plc, she led the delivery of education-based business intelligence initiatives and linked data capabilities that managed large educational data sets.
In her earlier post as Corporate Taxonomist for The Walt Disney Company in their headquarters in Los Angeles, she spearheaded the moving image metadata standard and media taxonomy. Her background in the visual arts and cultural heritage began at The Broad Art Foundation followed by an appointment with the Getty Research Institute at the Getty Centre.